All new Range Rover debuts at BCA.

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Record auction value for a single Land Rover achieved in sale

Land Rover recorded an exceptional result in a special closed sale staged at BCA Nottingham earlier this month that saw the used car market debut of the All-New Range Rover. Nearly 70 franchised and approved Land Rover dealers were represented at the event to bid on 105 vehicles direct from the manufacturer.

Demand was significant across the range of Land Rover product and every vehicle on offer sold on the day for a 100% conversion that realised £4.2 million, equivalent to 104.2% of CAP Clean.

The special entry of eleven 2012-registered All-New Range Rovers stole the show, averaging 114.5% of CAP Clean with a top value of £91,000 achieved for an All-New Range Rover SD V8 Autobiography in Barolo Black– the highest price ever achieved for a single vehicle in a Land Rover Closed Sale.

Notable performances across the range were recorded by Freelander 2 and Range Rover Evoque, which averaged 107.0% and 104.9% of CAP Clean respectively. Defender 90 averaged 105.2% of CAP Clean, while the one example of Defender 110 in the sale – a 61/11-registered TDCi XS in Orkney Grey – sold for £23,000, equivalent to 122.3% of CAP Clean.

Land Rover’s ‎Used Vehicle Sales Manager Lynn Brown commented “Land Rover and BCA have combined for yet another highly successful event which was enhanced with the first opportunity to buy All-New Range Rover at auction. We were delighted to see so many representatives of our dealer network attending this event and bidding so strongly and confidently. The All-New Range Rover made a very strong debut, underlining that this model is going to be every bit as desirable to used car buyers as it is in the new car market.”

BCA’s National Account Manager Paul Dunn added “This high profile event firmly established the All-New Range Rover as a force to be reckoned with in the used car market. The sale broke records for Land Rover and underlines the strength of the brand in the 4×4 and off-road vehicle market. This result firmly reinforces Land Rover as the clear number one leader within this specialist sector.”

Christopher Macgowan
twitter: chrismacgowan

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