Motorsport game developed by student and graduate entrepreneurs.


Solent University student and graduate entrepreneurs develop interactive motorsport game for UK’s best large visitor attraction.

Southampton Solent University students and graduates have collaborated with the National Motor Museum at Beaulieu to launch an interactive motor racing game and exhibition to engage and entertain Beaulieu’s visitors. The ‘Beaulieu Racer’ interactive motoring game was created by software games developers LudoPhobia, a graduate start-up company which was established through Southampton Solent University’s Entrepreneurs’ Scheme. Solent graduates Arran Langmead (BA (Hons) Computer and Video Games 2012) and Adrian Gordon (BSc (Hons) Computer Games Development 2012) got together to form LudoPhobia, bringing their different skills and experience to the project. In addition, BA (Hons) Product Design graduate and Creative Director at 2LK, Andy Sexton was responsible for the design and construction of the exhibition space itself.

Current BA (Hons) Computer and Video Games students from Southampton Solent University created assets for the interactive game and researched the National Motor Museum’s extensive collection of motoring photographs and printed reference material.

The ‘Beaulieu Racer’ game is based on genuine vehicles from the museum’s collection, including the 1903 Napier Gordon Bennett, 1904 De Dion Bouton Model Q 6hp, the 1928 Austin Seven Tourer and the 1971 Ford Capri 1600L. Users can choose different motor parts from the wide collection of the museum’s cars and combine them together to make their own custom -made car design; then buckle-up for an exciting race around the virtual track to attempt to set the best lap time.

Arran Langmead, Solent graduate and MD of LudaPhobia comments, “We’re really proud of the Beaulieu Racer game and we’ve had the opportunity to engage with strong emerging talent from Southampton Solent University’s current students, and in-turn offer them real industry work experience. As recent Solent graduates, the University’s Entrepreneurs Scheme has provided us with a professional space to work in and was an invaluable resource when starting up LudoPhobia, offering mentoring and financial support.”

Helena West, Information and Project Manager at the National Motor Museum adds, “Our partnership with Southampton Solent University has been a great opportunity to produce a new and interactive exhibition space in the National Motor Museum. By working closely with the students at the University, we have been able to create an engaging video game that has great appeal to a wide audience. We very much look forward to building upon this partnership in the future.”

The project is jointly funded by Southampton Solent University and the European ‘VIVID’ initiative which seeks to enhance visual design in the heritage sector.

Southampton Solent University’s Entrepreneurs Scheme, helps students set up their own business, tapping into the wealth of student potential and dedicated funding to help create the entrepreneurs of the future. Practical support may include contributing to the costs of company incorporation, purchasing of essential capital equipment and initial office space, access to sources of finance and bursaries along with a package of focused training and mentoring.

Christopher Macgowan

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