The Superyacht Builders Association (SYBAss), is proud to announce the launch of its long-awaited consumer programme designed to inform, educate and excite a new generation of superyacht enthusiasts. SYBAss unites the world’s leading superyacht builders, with 23 members representing the very pinnacle of the superyachting industry.

The Superyacht Life is a multi-channel campaign conceived as a key part of the SYBAss’ pro-active approach to bring the innovation, craftsmanship and inspiration of its members to a new, wider audience.The first two elements of the programme launch today, 71% magazine and its sister website: Published twice a year with English and Mandarin editions, 71% is a truly global luxury lifestyle magazine, distributed around the world to reach an audience of passionate people to whom superyachting could represent the ultimate lifestyle choice. The magazine is totally independent, bringing to life opportunities that can only be delivered by the unique access of a superyacht lifestyle.

Named after the percentage of the world that is covered with water, 71% has been created to stand out from the crowd with quality journalism, modern design and high production values. 71% is a magazine that is much more than just another lifestyle bible, instead giving a fresh look at the world of ultra-luxury.

Issue one features exclusive content throughout, including an interview with Hugh Grant on the meaning of privacy and an exclusive drive of the latest McLaren P1 hypercar on the streets of Bahrain.

“This is a significant step by the SYBAss members. We are hugely excited to deliver a key set of messages about the appeal and possibilities of superyachting to new audiences around the globe,” said Theo Hooning, Secretary General, SYBAss and formerly of Dutch Automotive trade association The RAI.

The companion website, expands the message even further, with additional content and inspiration, and a daily update of the allure and excitement of superyachting from around the world.

As well as being hand-delivered globally, 71% magazine will be available by subscription to qualified readers, as well as being available in full online at:

The Superyacht Life, 71% magazine and (website) are part of a new consumer-facing campaign launched by the Superyacht Builders Association (SYBAss). SYBAss unites and represents the world’s leading builders of large yachts. Its main goals are promotion, regulation and improving the processes and structures of the superyacht industry and providing members with a single professional body that allows common interests to be shared. SYBAss’ 23 members represent the pinnacle of yacht builders that build custom and semi-custom yachts in excess of 40m length.

Christopher Macgowan

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