Nicola Mendelsohn, Facebook’s VP for Europe, the Middle East and Africa, will lead the platforms’ Global Business Group, a role left vacant by Carolyn Everson in June. Mendelsohn has been serving as VP of the global business group in an interim capacity since then.
The new role makes Mendelsohn the top global ad exec at Facebook, responsible for steering client relationships for the platform which rakes in more than 25% of global digital ad expenditures annually, according to eMarketer. In 2020, Facebook made $84 billion in global ad revenue across Facebook, Instagram and WhatsApp.
It is understood Mendelsohn, who is British, will move from London to New York in the new role. Facebook said it will look for a replacement for Mendelsohn in EMEA.
“Since the first day I walked through the door at Facebook eight and a half years ago, I have been so grateful for the opportunity to do work I care about, with colleagues I adore, and partners and clients who inspire me to put our best foot forward on their behalf every day,” Mendelsohn said in a statement. “I believe deeply that our platforms are a force for good, and I see our mission play out in innumerable ways every day.” null
As the face of the company for advertisers, Mendelsohn will have to balance maintaining important client relationships while navigating ongoing public scrutiny in light of The Wall Street Journal’s explosive Facebook Files series and subsequent Congressional testimony from former employee and whistleblower Frances Haugen.
Mendelsohn, however, is up to the task. Having built her career agency-side, she has fostered deep relationships and respect with clients and agencies across the globe. That trust will be critical, as she has big shoes to fill behind Everson, who was time and again able to smooth over Facebook’s ongoing foils with its largest advertiser clients.
“Fantastic news that Nicola is taking on this highly important global role — she’s exactly the right person for the job,” said Martin Sorrell, founder of S4 Capital, in a statement. “We’re very proud that a British woman will lead Facebook’s global client relationships.”
Lindsay Pattison, chief client officer, WPP, said: “I have always been a massive fan of Nicola. She takes nothing for granted and works so very hard. She takes on hard conversations, she pushes herself and others to be better, taking accountability and acting with empathy and humility. Those qualities are needed more than ever and valued by us and our clients. On top of a massive day job, she also has been fiercely committed for years to gender equality and now wider inequity, and has created an inspiring charity in the Follicular Lymphoma Foundation that, like Nicola, refuses to accept the status quo.”